Rogers Swiv-O-Matic

Ludwig Sets 1 & 2 including Hardware

I think that we've all heard the story dating back to early 1963 when Brian Epstein and Ringo Starr went to the Drum City music store in London to purchase a new drum set for Ringo. Drum City was owned by Ivor Arbiter and was London's new Ludwig distributor. The condensed version is that Ringo was drawn to the Oyster Black Pearl color and loved the fact that we could get an American made drum set. 

The P-1672 mounting bracket features a wing bolt that screws into the casing. This bracket was used as follows:

To secure the three legs on the 14" x 14" floor tom,  
As a cymbal mounting bracket on the bass drum
As mounting brackets for the bass drums spurs
Though both drum kits incorporated this bracket as a tom mount when new, the second kit was retro-fitted with a RogersSwiv-o-matic tom mount.

The bass drum spurs and floor tom legs also used a knurled texture surface in the area where they inserted into the mounting brackets.

The 8" x 12" tom and the 14" x 14" floor tom both use a P-4067 "Baseball Bat" tonel control with red felt.

In the photos below, note that the 12"x8" tom was mounted upside down.

Here's what I found clever: the unused existing  holes were filled by first inserting a metal sleeve which was the depth of the shell. Next, cymbal rivets were inserted into the sleeves and the prong ends of the rivets were opened to hold them snuggly in place.

This is a top view of Ringo's "Sullivan kit" bass drum. I wanted to point out how the Rogers Swiv-O-Matic bracket was installed. Once the original Ludwig Rail Consolette tom mounting bracket was removed, four new holes (2 small and 1 large) were drilled to accommodate the Rogers mounting bracket. The mount was positioned using one of the original holes indicated by the green arrow. 

Ringo took possession of his new Ludwig drum set on May 12, 1963. The kit was actually delivered Gerry Evans (store manager) and Mark Goodwin of Drum City to the  Alpha Television Studios in Aston, Birmingham, Warwickshire. The Beatles were making their first appearance as headliners on Thank Your Lucky Stars. Ringo last used his Premier kit during the rehearsal and he Ludwig kit for the performance.

I HAD TO ADD THIS


On February 16, 1964 The Beatles also performed on the Ed Sullivan Show in the Napoleon Ballroom at the Deauville Hotel in Miami Beach. I took this photo from Ringo's spot on the stage to give you a different perspective.

SECOND LUDWIG OYSTER BLACK PEARL KIT:

5"x14" Jazz Festival snare drum (Keystone badge # 6734 / Red Stamp Date: JAN 3 1964) [More information on this drum can be found in Other Percussion]
8"x12" Tom (Keystone badge # 6677 / Stamp date: ?)
14"x14" Floor Tom (Keystone badge # 6642 / Stamp date: ?)
14"x20" Bass Drum (Keystone badge # 7321 / Stamp date: ?)

SECOND LUDWIG KIT HARDWARE:

Speed King bass drum pedal (Model 201)
Flat base cymbal stand (Model 1400) A Premier Lockfast cymbal stand was sometimes used in place of a Ludwig model 1400
Flat base snare drum stand (Model 1363)
Spurlock Direct-Pull hi-hat stand (Model 1123)
Bass drum anchor (Walberg & Auge Model 1304)
Buck Roger's snare stand (Model 1358)
Rogers Swiv-o-matic tom mounting bracket (At some point after the Beatles returned to the UK after their first US visit and the filming of A Hard Day's Night, the traditional Ludwig consolette tom mount was removed and replaced with the Swiv-o-matic.)

Here's Ringo telling the story of that day as he remembers it.

Ludwig Oyster Black Pearl "Downbeat" Drum Set 1

It is fitting to see Ringo at his Ringo: Peace & Love exhibit at the Grammy Museum in LA in 2013. 
This photo goes very deep in remembering that 73 million people saw him playing that very drum kit on February 9, 1964. 

Ringo playing his new Ludwig kit for the very first time.

 Going from left to right, you get a great view of the Ludwig timpani stool. Notice the soft side cushion. Later models had a hard side cushion which was designed to lengthen the wear of the seat. Next we see the obvious, Ringo's 1963 Jazz Festival with a well used batter head. And finally, you can easily see the Ludwig / Manny's music store stamps on the tom and floor tom. NOTE: The group of colored photos taken at this rehearsal gave a blue tint to Ringo's drums and lead many to believe that he had an Oyster Blue Pearl kit. You have to take into account that people first saw The Beatles on television in black & white and only had magazine photos to go by. If Ludwig didn't offer both Blue and Black Oyster Pearl options, there wouldn't have been such a controversy.


​When Manny's Music Store delivered the kit, they took the liberty of imprinting their store logo on each tom head under the Ludwig Weather Master logo. You can clearly see them in the Miami practice photo above.

 When The Beatles returned to the UK after their first US visit, the original drumheads were removed and new heads were installed including a new Beatles Drop-T logo front head (#3). At the same time, a Rogers Swiv-o-matic tom mount was installed. This was done before the filming of A Hard Day's Night.

Ludwig Oyster Black Pearl "Downbeat" Kit 2

FIRST LUDWIG OYSTER BLACK PEARL KIT:

5.5"x 14" Jazz Festival snare drum (Pre-serial Keystone badge / Black stamp date: APR 18 1963)
8"x12" Tom
14"x14" Floor Tom
14"x20" Bass Drum (clear interior)

FIRST LUDWIG KIT HARDWARE:

Speed King bass drum pedal (Model 201)
Flat base cymbal stand (Model 1400) [1] An Olympic cymbal stand was also used
Flat base snare drum stand (Model 1363)
Flat base hi-hat stand (Model 1121)
Bass drum anchor (Walberg & Auge Model 1304)Note: Photo evidence indicates that only one Ludwig model 1400 cymbal stand may have been purchased with the first Ludwig kit. You can see Olympic cymbal stands also being used.


​This drum set was sold at Julien's Auctions in Beverly Hillson December 4, 2015 for $2,100,000 to Jim Irsay, owner of the Indianapolis Colts.

Interesting Photo

Ringo rocks as he plays his 2nd Ludwig drum set on February 11, 1964 at the Washington Coliseum. You get a peek at the Ludwig / Manny's Music Store imprints on the tom head.

Most of us are aware of the Walberg & Auge  model 1304 bass drum anchor plainly seen in front of Ringo's kit on the Beatles' Ed Sullivan performance. Interestingly enough, not many are aware that a stage anchor was screwed into the riser directly along side the Walberg & Auge.

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A Second Bass Drum Anchor for The Ed Sullivan Show 

When Ringo played on the Ed Sullivan Show, little did most of us know that a stage anchor bolt was secured to the riser platform in front of his bass drum to prevent the drum from sliding forward.

Ringo's Ludwig Downbeat kits have many drum shell hardware details in common.